Posted by Peggy Strom on Jun 05, 2023
Today's speaker was Laura Packer, a specialist in the area of storytelling.  Packer says our human brains are hard-wired for storytelling, which has been important since humans have been on earth.  Video, on the other hand, is still, relatively speaking, a very new medium.  She referenced her organization's website:  www.thinkstory.com which provides resources to help businesses and other organizations tell their stories.  Areas of focus include how to: Better recruit new employees with stories, Build an onboarding narrative with the history mission and vision of the organization, Solve internal problems with deep listening and shared stories, Market products and services with real-life stories of impact, value and community, and Inspire stakeholders at meetings with excellent presentations, persuasive talks and compelling meetings.