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The club welcomed visiting Rotarian Bill Nielson and guest Tony Turgeon to the meeting. Peggy Strom then presented a brief classification talk indicating that she was born in North Dakota and, after receiving a business degree, went to work for the Deloitte auditing firm. After a short time at Deloitte, she began a 36 year career at Medtronic, working in several positions in the Finance area. She has also went back to school and received her MBA. She joined the Rotary Club in 1996.
The guest speaker was Dana Healy who works at CTV North Suburbs. CTV is a multi-city consortium of cities that was formed to assist several cities in the north metro area of Ramsey County with negotiation and managing of the cable television franchise and with public access local programming. Her presentation focused on hyperlocal marketing which she defined as super targeted niche marketing towards a specific target audience. Hyper local marketing is designed to drive quality traffic to websites to improve profit at a reasonable cost. She talked about the importance of forming local partnerships between businesses and non-profit organizations that can benefit both parties. She also touched on CTV's role in assisting these partnerships and their goal to bring information and quality video content to the cities that they serve. She also reviewed some upcoming programming that is planned.